'The Future please'
September 13- November 3, 2012
"L&M arts proudly presents Jenny Holzer.." This introductory title shows gratification. In our own press release we should be able to announce our artists with the same amount of enthusiasm.
The press release presents a successful analysis of expectations, location and Artist information. Articulating a thorough insight behind Holzers' work, this article explores the narrative between the 'The future please' and its audience.
It covers relevant information that is required before seeing a show.
It is well written and in places too formal. I would have been more excited if this press release was in the format of informal communication. Although this is easy to read, it plays safe and forgets to dominate the reader.
Personally, the closure of the press release should evoke a sense of excitement. Finishing with, 'Holzer lives and works in New York' is tedious and leaves the audience uninspired.
Qualities to consider:
-quality over quantity
-The Importance of a powerful opening and closing sentence
- How to articulate with excitement
- Consider target audience, Who is this aimed at?
Fine art graduates
Wolverhampton Art gallery
05.01.12-02.02.12
Comparing 'strata' to the above press release it is clear, through reading that this is a group of recent fine art graduates. The use of definition works well, however, this feels like an easy option. There is minimal density, however this surprisingly addresses, highlights and discusses the show in an informative manner. The font appears, 'am-mature' and would have been successful having manually undertaken the process of using a type-writer. The article is short, insightful and engages with the reader. Again, this release unsuccessfully expresses emotion towards the end.
The layout expresses more energy unlike the previous press release. However I feel more consideration involving the play on font would be superior towards its audience.
Qualities to consider:
- Use of font
- ways to create a successful layout
- Composition
Tate modern
In comparison to the above press releases, this layout is visually pleasing. The use of photography engages any audience into reading the content. The use of headers/ sub titles are displayed clearly with no sense of confusion whilst self-navigating around the page. The use of language is easy to read and the quantity is suitable to the description.
This introduction promotes the 'Artist room' on a larger scale than the analysis of artists and their work.
In conclusion, this press release, so far, has been best presented. The quantity has left me wanting to learn more about the Artist Rooms as the press release has not over-analysed the substance of the exhibition.
Qualities to consider:
- visualisation of layout- Over-analysing show - give a relevant amount of information to read, leave the reader wanting more.
- Include an archive of past/upcoming shows exhibited in PS2
"Tate acquires Ai WeiWei's sculpture, Sunflower seeds"
If anyone else wants to contribute/add notes, please do.
By Becky
Song Dong 'Waste Not'
15th February - 12 June 2012
Barbican
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